Effectiveness of Peculiarities of Digital Media in Public Relations

Abstract

Information Technology plays an important role. Electronic gadgets help people use the internet, and sim card providers provide various schemes to give a pathway for the digital platform. Social networks highly accessible communication and easy to operate from kids to older people. It discovered the new innovative ideas to attract the people to read and share the information using various channels. In this paper, the researcher used influencing factors and Preferable Digital Media Platform in Social Media. Primary and secondary sources collected the data. The structural questionnaire was distributed to the respondents using a convenient sampling method and analyzed using SPSSv20.