Policyholder’s Perception towards Health Insurance Services-A Study

Abstract

In the present modern world people are borne to various diseases due to several reasons like poor diet, improper sleep or work pressure. Therefore every family has to keep aside some amount of money to use it for medical expenses. If any unforeseen situation arise and if the expenditure incurred is beyond their family income limits it will make the financial situation worsen and sometimes leave the family into a bad position. So the concept of health insurance has come into existence to cover the risk of incurring medical expenses among individuals. If a person’s health care risk is estimated and the income of the person is known, then the companies can easily estimate the amount that is available to cover the expenses to be incurred for health care benefits provided to the customer as per the policy document. Therefore, the present study has been undertaken to assess the policyholder’s perception about health insurance service providers and more predominantly to study about the determinants that influence them while selecting the health insurance service providers.