Consumer Awareness towards Mobile Services-A Study

Abstract

With the change of people's life concept, consumers' rational consumption psychology has become increasingly prominent. Social Marketing, Customized Marketing, brand-name shopping, and the consumer's perception of the price of the commodity (directly expressed as the consumer's sensitivity to price), are all main factors for understanding consumer attitudes, and help explain the reaction of market demand to price changes. Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers rights. Consumer awareness is important so that buyer can take the right decision and make the right choice. Consumers have the right to information, right to choose, right to safety. In this paper an attempt is made to study the consumer awareness towards mobile services.