ISSN: 2581-4168 (online)

Global Journal on Recent Advancement in Business Forecasting and Marketing Intelligence provides a premier interdisciplinary platform for researchers, practitioners and educators to publish the most recent innovations, trends and concerns as well as practical challenges encountered and solutions adopted to meet the cutting-edge developments in the field of Business Forecasting and Marketing Intelligence.

The mission of Global Journal on Recent Advancement in Business Forecasting and Marketing Intelligence is to promote studies and explore a wide range of Business Forecasting and Marketing Intelligence principles and practices to reflect diverse heritage history and technology for the interest of mankind in the prevailing innovative environment.

Focus & Scope

Topics of relevance include all aspects of the management foundations, techniques, and applications of Business Forecasting and cases on Successful Marketing Practicessuch as:

• Affiliate Marketing
• Adjusting for Special Events (Promotions, Strikes)
• Business Forecasting Process
• Brand Management
• Biases of the Forecasting Manager
• Customer Relationship Management
• Customer Retention and Loyalty
• Cases on Successful Marketing Practices
• Customer Relationship Management
• Cross Media Marketing
• Content Marketing
• Competency Mapping
• Corporate Entrepreneurship
• Career and Succession Planning
• Digital and Social Media Marketing
• Demonetization /Re- Monetization Impacts in India
• E-Recruitment and Selection
• Employee Engagement
• Employee Moonlighting
• E-Forecasting
• Financial and Budget Forecasting
• Forecasting Software
• Food Service/ Culinary Marketing
• Forecasting for the Supply Chain and in Business
• GST
• Glass Ceiling
• HR Six Sigma
• Human Capital Management
• Judgmental and New Products Forecasting
• Marketing Communication and Promotion
• Principles and Competitions
• Product Positioning
• Impact of Inflation
• International Accounting Standards
• Integration of Banks in India
• Intellectual Capital Management
• Marketing Forecasting
• Marketing Intelligence
• Merger of Companies
• Micro Finance
• Marketing Communication and Promotion
• Marketing Strategies of Third World and Developing Nations
• Organization Citizenship Behaviour(OCB)
• Product Positioning
• Project Finance
• Portfolio Management
• Risk Management
• Rural Banking
• Retail Management
• Search Engine Optimization
• Stress Management
• Strategic Talent Management
• Seasonal and Weather Adjustments
• Sustainable / Green / Renewable Marketing
• Social and Ethical Concerns of Marketing
• Service Excellence and Service Quality
• Time Series Forecasting Methods
• Virtual Organizations
• Viral Marketing
• Work Life Management
• Whistle Blowing