ROLE OF MEDIA TO PROMOTE TOURISM IN HIMACHAL PRADESH

Abstract

Himachal Pradesh, situated in the lap of north-east Himalayas, has unique fauna and flora, natural panoramas, lakes, snow covered hills, perennial rivers and phenomenal cultural set up. The state ensures the credibility and accountability for the security and hospitality of the visitors with charismatic hotels and restaurants. Government is consistently working in this field with new policies promoting the new locations as destination. Media is the only tool that disseminates the information and the specialties of tourists’ destinations across the world. It also plays exclusive role in the growth and development of tourism exploring awareness and cognizance to cater the needs and requirements of native and inter-national tourist.