RISK CUSTOMERS A MARKET NICHE FOR SMALL AND MEDIUM SIZED FIRMS IN THE FINANCIAL SERVICES INDUSTRY

Abstract

Commercial banks are known to be the largest financial intermediaries in Zambia. The government through institutions such the central bank of Zambia has set up the minimum capital outlay required for any banking firm in the country to conduct banking business. On the other hand the small and medium scale firms have also penetrated financial services sector, having both large firm and small and medium firms as participants in the financial services sector. The title of this article is “Risk Customers†a Market Niche for Small and Medium Sized Firms in the Financial Services industry.

The information in article is entirely collected through secondary research, specifically from scholarly articles in marketing, management and banking and finance, various text books in marketing, management and banking and finance and journals from professional bodies and magazines such as the financial time, the economists and Forbes magazine.