Consumer’s Attitude & Behaviour towards Rythu Bazars-A Study in Karimnagar

Abstract

In term of agricultural products India ranks second in the world.  In India the amount of agricultural production is $375.61 billion which accounts for 7.39 per cent of total global production output. According to CIA Fact book, Agriculture contributes to 18.57 per cent of GDP in India in the year 2018 compared to world average of 6.4 per cent. In 1950-51 the composition of agriculture in India’s GDP was 51.81 per cent. In 2011-12 it declined to 14.39 per cent but it increased to 18.20 per cent in 2013.14 and again declined to 15.87 per cent in 2017. Even though the contribution of agricultural sector to GDP has been fluctuating, it has been the major source of employment in India. The agricultural sector employed 49 per cent of the total workforce in India in 2014 whereas it employed 59 per cent of the total workforce in 2016. The agricultural sector plays a key role in the socio-economic development of India being the country's largest employment source.