Marketing Mix Adaptability in Rural Markets

Abstract

Marketing is a societal process through which people get what they need and want through a process of exchange which satisfy both individual and organization goal. According to AMA - “Marketing Management is a process of planning and executing the conception pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfies both individual and organizational objectives”. According to diversified profiles of consumer which includes different educational background, level of affluence, life style and different patterns of consumption due to difference in customs, traditions, practices etc. marketing is basically divided into two parts -i) Rural Marketing; and ii) Urban Marketing.