Unveiling Millennials Perspectives: Factors Influencing Behavioral Intentions in Adopting Digital Payment Applications

Abstract

This study aims to delve into the intricacies surrounding millennial’s adoption of digital payment applications. By investigating the factors influencing behavioral intentions, including economic value, perceived ease of use, social influence, features, firm reputation, sales promotion, trust, rewards, and personality traits the research shed light on a dynamic interplay of these elements. Data were collected from 150 millennials from Delhi using a 5-point Likert scale, and the impact of personality traits on behavioral intention was specifically examined through multiple regression analysis. This research not only contributes to understanding the diverse determinants of digital payment adoption but also offers practical insights for businesses and policymakers navigating the evolving landscape of financial technology.