An Examination of the Appetites and Purchase Patterns of University Students

Abstract

In the present study eating habits of the university students. who lived at home and those who did not, is examined. When dining out, university students typically consumed more processed items like milk, chips, and alcohol. Since moving out, the great majority of lonely college students have changed the way they eat. Convenience sampling and a quantitative methodology were used in this study to distribute survey questionnaires to organic food consumers at five Indian colleges in 2020 and 2021. Two hundred questionnaires in all were gathered and utilised for data analysis. The results of structural equation modelling showed that while pricing policies have a negative impact on purchase behaviour, personal attitudes and consumer trust had no discernible impact on students' purchasing decisions regarding organic food. Besides, WOM was found to build up the negative connection between pricing policy and the purchase behaviour of regular food and to influence the association between health consciousness and shopping behaviour fundamentally. This study has important ramifications for academics as well as marketers and retailers of organic food.