Role of Ethics and Spirituality Behaviour in Promoting Green Marketing for Sustainable Development in Tourism

Abstract

The planning, production, and advertising of goods and services that meet consumer demands for excellence while having no detrimental effects on the environment is referred to as "green marketing." In the market, these environmentally friendly items' sustainability is crucial. It satisfies current wants without jeopardizing the potential of future generations to satisfy their own. This speaks of a long-term equilibrium between morally sound, environmentally friendly production and consumption methods. A growing component of green marketing that links consumer social and ethical behavior is the sustainable consumption paradigm. Since their consumption actions may have a negative impact on the environment, customers are accountable for the degradation of the environment. It is thought that by using environmentally friendly products, consumers will preserve the environment through their moral behavior. Marketing serves as the conduit between businesses and their clientele. This paper goal is to examine how spirituality and ethics might support green marketing for sustainable tourism industry development. To examine how spirituality and ethics affect consumers' shopping decisions. A standardized questionnaire is created in order to achieve the goals. Both primary and secondary data were used in this investigation. When gathering data, convenience sampling approaches are employed.