A Study of West Bengal Customers' Perceptions and level of Satisfactions towards Online Food Delivery

Abstract

The rise of the Internet in India has given a boost to the e-commerce industry, particularly the online food ordering services. People can now order food online and have it delivered right to their doorstep, which has made it an easy and convenient option for consumers who prefer not to visit eateries. The main objective of this study was to explore the customer perceptions of online food ordering services in developing countries like India. The study had two specific goals: first, to identify the factors that influence customers to order meals online, and second, to understand their preferences for online food ordering services. To achieve these goals, a survey was conducted to gather relevant data. The survey results revealed that consumers find it easy to locate their favorite restaurants, select their desired items from the menu, and place their orders online in just a few minutes.