ISSN: 2581-4842 (online)

International Journal of Transformation in Operational & Marketing Management is a scholarly peer review, refereed journal which provides a forum for sharing timely and up-to-date publication of managerial research and review articles. The journal publishes original research & review papers in all areas related to the theory and practice of Operational and Marketing Management, as well as the critical examination of existing concepts, models, and frameworks. Concerned with the expanding role of strategic Operational and Marketing Management in a fast-changing global environment, the journal focuses on providing a critical link between high quality academic research and the practical implications for business practice.

Especially encouraged are manuscripts that derive from interdisciplinary and transdisciplinary approach to Operational and Marketing Management. Hence, invited are articles drawing from the collaboration of the scientific discipline of Operational and Marketing Management with Organizational Behavior, Business Ethics, Industrial Relations, International Business, Intercultural Communication, Data Mining, Modeling and Management, Enterprise Network Management and other related fields.

Types of papers that may be submitted to IJTOMM include:

• Theoretical contributions
• Scientifically based empirical research papers
• Research notes (descriptions of current research findings)
• Review articles (accumulate the results of different papers on a specific topic, may be entirely narrative, or may provide quantitative summary estimates resulting from the application of meta-analytical methods)
• Book reviews
• Short announcements on future academic and scientific events, and call for papers
• Reports on scientific conferences and results of academic discussions

Focus & Scope

The focus and scope of International Journal of Transformation in Operational & Marketing Management has been categorized into the following two domains:

Operational Management

• Advanced Operations Management
• Aviation Management and Logistics
• Applied Management Science
• Applied Decision Sciences
• Automation and Logistics
• Business Performance and Supply Chain Modelling
• Business Forecasting and Marketing Intelligence
• Built Environment and Asset Management
• Complexity in Leadership and Management
• Capacity Planning and Control
• Digital Enterprise Technology
• Data Analysis Techniques and Strategies
• Data Mining, Modeling and Management
• E-business and Operations
• Electronic Customer Relationship Management
• Engineering Management and Economics
• Enterprise Network Management
• Enterprise Systems Integration and Interoperability
• Global Operations Management
• Human Resource Management in Operations
• Industrial and Systems Engineering
• Information and Decision Sciences
• Internet and Enterprise Management
• International Operational Management
• Integrated Supply Management
• Information and Operations Management Education
• Indian Culture and Business Management
• Information and Knowledge mManagement
• Lean/ Agile Operations
• Logistics, Order Fulfilment and Distribution
• Management of Technology for Operations
• Managing Technological/ Oganisational Change
• Mass Customisation
• Materials and Inventory Management
• New Product and Service Design/ Development
• Operations Planning, Scheduling and Control
• Operations Strategy
• Product Development
• Productivity and Quality Management
• Performance Measurement and Management
• Plant Location, Design and Layout
• Project Management in Operations
• Quality Management in Operations
• Role of Operations in Sustainability
• Supplier/ Customer Relationship Management
• Supply Chain Management
• Six Sigma and Competitive Advantage
• Service and Computing Oriented Manufacturing
• Services Operations and Informatics
• Services Technology and Management
• Services and Operations Management

Marketing Management

• Advertising Management & Sales Promotion
• Business Marketing
• Branding
• Customer Service
• Customer Behavior Analysis
• Digital Marketing
• E-Business
• E - Marketing
• Entrepreneurship
• Electronic Marketing and Retailing
• Emerging and Interdisciplinary Issues
• Human Resource Management
• International Business
• International Management
• International Marketing Management
• Internet Marketing and Advertising
• Knowledge Management
• Leisure and Tourism Marketing
• Marketing for Small Businesses
• Market Research
• Market Segmentation
• Marketing Strategies
• Marketing Management and Strategy
• Marketing Research and Techniques
• Marketing Communications
• Price Strategies
• Project Management
• Retail Marketing
• Relationship Marketing
• Sales, Distribution Supply Chain Management
• Service Marketing
• Strategic Management
• Supply Chain Management
• Social Marketing
• Sport Management and Marketing
• Sales Management
• Technology Marketing