Marketing Concept: Opportunities for Business Owners to Achieve Success

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Pathum Sookaromdee Viroj Wiwanitkit

Abstract

This article explores the importance of adopting the marketing concept for business owners in today's competitive market. It highlights the opportunities presented by prioritizing customer needs, targeting specific customer segments, and adapting to changing market trends. By embracing the marketing concept, business owners can differentiate themselves from competitors, build strong customer relationships, and ultimately achieve their business goals.

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