FEEDBACK STUDY ON FACEBOOK LIVE AS A PROMOTIONAL TOOL WITH SPECIAL REFERENCE TO THE YOUTH OF BHOPAL

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MOHIT KUMAR
Assistant Professor, Delhi Metropolitan Education, GGSIPU, Delhi.
ANAMIKA AMBER
M.Phil, Research Scholar, Makhanlal Chaturvedi National University Journalism and Communication.
KRISHAN KANT SHUKLA
M.Phil, Research Scholar, Makhanlal Chaturvedi National University Journalism and Communication.
SANKET CHOUBEY
M.Phil, Research Scholar, Makhanlal Chaturvedi National University Journalism and Communication.

Abstract

In recent times, Facebook is continuously increasing its reach among different parts of India. It is continuously expanding its horizon among urban and rural parts of the country. Through this study the researcher has tried to study the impact of Facebook as a promotional tool as well as to find out how effective and famous are the tools of Facebook like Facebook Live among the youth of Bhopal (M.P.) for promotional purposes.

Article Details

Issue
Vol 1 No 1 (2017): International Journal of Transformation in Operational & Marketing Management
Section
Articles