A STUDY ON CUSTOMER PREFERENCE TOWARDS BRANDS AWARENESS IN TELEVISION INDUSTRY

Abstract

A comprehensive study on customer satisfaction with durability and preference of TV brands in Chibombo. This research will be done on the rich, mid-class and lower class citizens. This research will focus on finding out how consumers get the satisfaction on the durable products in chibombo area. To have a wider understanding some of the citizens out-side Chibombo area will be taken into consideration as to have their views on the durable products. The sample space will cover 100 citizens. 60 in Chibombo and the rest out-side Chibombo. Information will be collected on a simple random sampling method were every forth house will be picked. The data will be analyzed and presented through graphs, charts and tables.