ONE HUNDRED YEAR OLD MARKET: STRATEGY FOR MARKETING, A NEW PHENOMENON IN THAILAND

Abstract

Local market is the common place for marketing. To promote the market is the interesting issue in marketing. Here, the authors discusses on the new phenomenon in Thailand, the emerging of the one hundred year old market. One hundred year old market is the reborn of the old abandoned local market. With promotion, the one hundred year old market becomes the new famous market places and reflects interesting marketing strategies.