HOW TO GO GREEN

Abstract

As a part of Corporate Social Responsibility (CSR) philosophy, the concept of Green Marketing runs parallel to the canon of societal marketing and concedes the tenet to gratify wants of customer is not ample and organizations should have consider environmental concerns of the society as well. The scope of green marketing is a much broader that can be conducible to consumer durables, industrial goods and even services. This conceptual research studies the theoretical concepts of green marketing. In reference to strategic management, researcher like to examine the core elements of marketing mix in context of Indian market. This will be helpful to marketers to price, place & promote their qualitative green offerings to consumers.