To Ascertain the Potential and Difficulties Facing by India's Online Food Delivery Business

Abstract

Due to significant advancements in information technology and the widespread increase in internet usage by the general public in our economy, traditional business models are no longer a profitable aspect of organisations. The web-based food delivery (OFD) service is a recent development in India's food and beverage business. These are the most widely used forms of internet marketing, giving customers the ease to purchase prepared meals. According to the AIMS Report, e-commerce is growing rapidly in the online food sector as well, with projections of $2.7 billion by 2019 (especially after the effects of COVID).This study aims to examine the potential and difficulties that digital food service businesses face, as well as to forecast the growth of the online food industry in India.