TECHNOLOGICAL INNOVATIONS OF MARKETING IN DIGITAL INDIA

Abstract

Innovation in technology is the need of Digital India. It is the technological innovations of Marketing which is responsible for Digital India. The companies with their products of made in India label will truly facilitate the dream of achieving the digital India. This paper focuses on the strategies adopted by Indian companies to leverage the technological innovations of Marketing in Digital India. The mobile Internet, the cloud, the automation of knowledge work, digital payments, and verifiable digital identity are some which characterizes the company with these technological innovations. The Internet of Things (IOT), intelligent transportation and distribution systems, advanced geographic information systems (GIS), and next-generation genomics are the emerging innovations of technology which is used in industry and marketing has become easier with the usage of such advanced technologies.