Incorporating Local, Sustainable, or Artisanal Textile Crafts in Tourism Accommodations

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Tanisha Narula Gurdeep Singh Prabhpreet Kaur

Abstract

The integration of local, sustainable, and artisanal textile crafts into tourism accommodations offers a unique opportunity to blend cultural preservation with environmental responsibility. This approach enhances guest experiences by incorporating regionally inspired, handcrafted textiles into furnishings, decor, and amenities, fostering a deeper connection to the local culture. Utilizing sustainable materials and traditional crafting techniques not only reduces the environmental footprint of tourism accommodations but also provides economic support to local artisans, empowering communities and preserving heritage crafts. This study examines the benefits and challenges of adopting artisanal textiles in the hospitality sector. Benefits include creating a distinctive brand identity, offering culturally immersive experiences, and contributing to sustainable development goals. Challenges such as supply chain complexities, cost management, and ensuring scalability are explored alongside solutions for fostering long-term collaboration between hoteliers and local artisans. Strategies such as developing transparent supply chains, promoting fair trade practices, and adopting hybrid models that combine artisanal and modern methods are proposed. The findings highlight successful case studies where hotels have effectively integrated artisanal textiles, showcasing their potential to attract environmentally and culturally conscious travelers. By reducing dependence on mass-produced materials, these practices also align with global sustainability trends, such as reducing carbon emissions and promoting circular economy principles. This research concludes that incorporating local and artisanal textiles in tourism accommodations is a transformative strategy, offering ecological, economic, and cultural benefits while reinforcing the hospitality industry’s role in sustainable tourism.

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