AN INSIGHT INTO TOURISTS SATISFACTION IN UDAIPUR

Abstract

Tourism, one of the fastest growing industries in India is a multi faceted beneficial sector for the revenue and employment of the country. It being a service industry has its growth's reliance entirely on the customers' satisfaction and their expectations fulfillment. It therefore becomes necessary to regularly have a check on their satisfaction levels, take feedback and do the required improvisations. Udaipur has been recently awarded as the Best Tourist City of the world, and so it became apriority to study the satisfaction levels of international tourists visiting the beautiful city of Lakes, Udaipur located in Rajasthan, India. Tourist satisfaction is crucial to the successful survival operation of any tourist destination. Many studies have been undertaken to measure the tourist satisfaction at destination level by applying various techniques. But there are many factors which need to be incorporated while measuring the satisfaction level of tourist at the destination level. In this study, an attempt has been made to use the five broad critical attributes of the destination. While planning and implementing the strategies for the successful tourism development, it is very imperative that the quality of these five attributes should exceed or at least meet the expectation of the visiting tourist to destinations. Therefore, the aim of this study is to measure satisfaction level of the tourists visiting Udaipur by evolving a model which will help to incorporate major factors effective in measuring the satisfaction level of the tourist at the destination.