OPPORTUNITIES AND CHALLENGES OF TOURISM INDUSTRY: HAFLONG A WONDER LAND OF ASSAM

Abstract

As the time horizon passes, the basic nature of mankind is to explore new places, which leads to the enhancement of the tourism industry across the globe. The ministry of tourism of India’s report stated that tourism industry is one of the deliciously growing service sectors in India since 2015, but the maturity growth of tourism in the North Eastern region of India is comparatively slower than other parts of the country. North East is well known for its charming nature, dense forests, lush green valleys, streaming rivers and many more adventurous places. The wonderland is none other than Haflong which is situated in the Indian state of Assam. Inspite of thedivine beauty of nature, till today Haflong is incapable to attract the focus of a substantial number of tourist because of the unplanned tourism management. This study focused on, to understand the tourism market and also to explore the various opportunities and challenges of thetourism sector in Haflong. To achieve the objectives of the study, a survey conducted with structured questionnaire among the tourists and the local residents in Haflong and the neighboring areas.