MICE TOURISM ACTIVITY: We should also on the unwanted negative side

Abstract

MICE refers to meetings, incentive travel, conferences, and exhibitions. MICE is an abbreviation for the events industry itself. These distinct event types shared one feature while differing in size and complexity. They are all related to business travel in some way. The corporate sector has clearly advanced tremendously in the modern era. The advantages of MICE are commonly mentioned. Yet everything has two sides. Each conference or meeting usually has a specific aim. The MICE may divert attention, and the participant may prefer to go on a tour rather than attend the meeting or conference.