Published: 2024-03-11

Articles

Unveiling Millennials Perspectives: Factors Influencing Behavioral Intentions in Adopting Digital Payment Applications

Simranjeet Kaur Khaira, Dr. Sunpreet Kaur Sahni
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A Study on the Influence of Electronic Word of Mouth (eWOM) on Consumer Purchase Behavior- A Review on Tourism Industry

Pranita Sah, Dr. Sonali Tiwari
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An Examination of the Appetites and Purchase Patterns of University Students

Richa Verma, Dr. Ashish Raina
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Navigating the Digital Marketplace: Understanding Challenges in Consumer Adoption of Social Media Marketing for Electronic Gadgets in Punjab

Surbhi Goyal
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Exploring Guest Attitudes and Adoption Patterns in Contactless Service Utilization in the Hospitality Industry

Sitesh Srivastav, Dr. Gaurav Bathla, Dr. Amit Kumar
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Role of Ethics and Spirituality Behaviour in Promoting Green Marketing for Sustainable Development in Tourism

Dr. Aman Sharma, Rupinder Kaur Sharma, Dr. Amit Kumar
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A Study of West Bengal Customers' Perceptions and level of Satisfactions towards Online Food Delivery

Abhishek Kar, Dr. Gaurav Bathla
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Impact of Social Media Promotion on Online Buying Behaviour-A Study

Smt. B. Shirisha, Prof. K. Raji Reddy
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