USE OF DATA ANALYTICS FOR BUILDING MARKETING STRATEGIES OF FIRMS

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SURABHI SINGH MOHD NAVED KHAN NASEEM ABIDI

Abstract

This study has been made to explore the effectiveness of data analytics in building marketing strategies of banks. By using big data analytics to define and guide customer development, banks can increase the potential of creating greater customer loyalty and improving customer lifetime. The present study will entail the significance of various types of data analytics for building marketing strategies.

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