Articles

USE OF DATA ANALYTICS FOR BUILDING MARKETING STRATEGIES OF FIRMS

SURABHI SINGH, MOHD NAVED KHAN, NASEEM ABIDI
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IMPACT OF GENDER, EDUCATION AND AGE ON IMPULSIVE BUYING: MODERATING ROLE OF CONSUMER EMOTIONAL INTELLIGENCE

HASSAN NADEEM, MUHAMMAD AKMAL, SYED OMAR, ARSHAD MUMTAZ
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PRINCIPLE-CENTERED LEADERSHIP-A BOOK REVIEW

PAUL ANDREW BOURNE
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ARTICLE ON ROLE OF TOURISM INDUSTRY WITH REFERENCE TO INDIA'S DEVELOPMENT

NEELU SHAKTAWAT, SURBHI BISHNOI
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FAILED FLOATING MARKET: ANALYSIS OF CASES OF FAILURE OF TOURISM ATTRACTIONS IN THAILAND

VIROJ WIWANITKIT
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A COMPREHENSIVE STUDY TO ANALYSE CONSUMER PERCEPTION AND PURCHASE BEHAVIOUR TOWARDS HEALTH AND WELLNESS DRINKS IN INDIA

DR. SANGEETA SHARMA
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