FAILED FLOATING MARKET: ANALYSIS OF CASES OF FAILURE OF TOURISM ATTRACTIONS IN THAILAND

Abstract

Floating market is the specific interesting place seen in Indochina and it becomes the popular tourist attraction for the local people and the foreigners. There are many old and new set floating markets in Thailand. Some of the floating markets become failed floating markets and have to be closed. Here. The author analyzes the case studies on failed floating market in Thailand. The lesson learnt from the analysis is useful for further sustainable tourism development in the area.