IMPACT OF GENDER, EDUCATION AND AGE ON IMPULSIVE BUYING: MODERATING ROLE OF CONSUMER EMOTIONAL INTELLIGENCE

Abstract

The present research seeks better understanding of “impact of gender, education and age on impulsive buying behavior and moderating role of consumer emotional intelligenceâ€. In developing countries, understanding impulsive buying in customers is now considered a key to success for organizations operating in the current competitive environment. The design of this research is quantitative in nature. The study population consisted of Pakistani citizens mostly graduate students. A convenience sample of 191 customers was chosen for statistical analysis. Result showed that gender, education and age have significant impact on impulsive buying behavior. The study is of great importance for marketing managers of manufacturing firms, especially for industries in chemical sector while formulating their marketing strategies.