Measuring Tourist’s Perception in Tourism: Tools and Techniques

Abstract

Tourist’s understanding is a significant feature of the tourism industry. Information about tourist satisfaction is very often regarded as a useful tool in tourism planning. Better we know our tourists’ better services we can provide for the development of tourist destination. Previous studies supported the significance of tourists' perceived value and its appliances. This study aims to identify the different tools and techniques used and to analyse how these measuring scales are used for stakeholder’s perceptions. An extensive literature review has been conducted to find out the result. Tools for measuring tourist perception are factor analysis, chi-square, ANOVA, regression analysis, and correlation. All the guidance from Confirmatory Factor Analysis results shows a logically good model fit applicable which is appropriate for further check-up. Overall fit statistics suggest that the estimated model reproduces the sample covariance matrix reasonably well. The outcome of this study will be helpful for the new researcher to understand and solve using appropriate tools to understand tourist’s perceptions. Additionally, results confer many directions for research ahead.