Shrinking Enrolments in IHMs: An Exploratory Study from Key Stakeholder’s Perspective

Abstract

This study delves into the decline in admissions in hotel management programs and its broader implications on IHMs. Using focus group discussions and expert interviews with the students and industry professionals, the research aims to shed light on potential challenges and opportunities for the IHMs and the hospitality industry in the future. This topic provides valuable insights into the shrinking enrolments in IHMs and its consequent impact on the industry. By exploring the viewpoints of various stakeholders like students and industry professionals, the study can provide a comprehensive understanding of the underlying factors causing the decline in enrolment. This understanding can help IHMs make informed decisions to enhance their appeal to students, improve curriculum relevance, and strengthen industry partnerships. Similarly, the study can assist the industry to align the perspective of the industry professionals and the students to reduce attrition. Ultimately, the study's findings strive for the sustainability and growth of IHMs by reversing enrolment trends in the hospitality education sector.