Driving Cultural Tourism Growth through Effective Digital Platform Strategies in Guwahati

Abstract

This research paper aims to investigate how effective digital platform can drive cultural tourism growth in Guwahati, a city in northeast India. This city also known as the gateway to the north-east, receive a great number of tourists’ footfall to move to other states of the region. However they fail to explore Guwahati’s full potential as a tourist destination.  Guwahati is an ancient city with innumerable mythologies and historical references attached with it. This city is popular among the tourists as a centre of religious tourism around the Kamakhya temple. However Guwahati has much more to offer in terms of culture and heritage. Lack of awareness and consciousness about the same has not been able to showcase its optimum potential.

By reviewing relevant literature and conducting a survey among tourists and stakeholders, this paper intends to identify the scope of digital platforms in Guwahati's tourism promotion. The study will examine how these platforms are leveraged to showcase the city's cultural assets and attract tourists.

Additionally, the research will explore the impact of these strategies on tourists' perception of Guwahati's cultural offerings and their likelihood of recommending the city to others. By providing insights into the effectiveness of digital platform strategies in promoting cultural tourism in Guwahati, this study will offer practical recommendations for tourism stakeholders to enhance their digital marketing efforts and drive cultural tourism growth in the region.