Culinary Tourism in Awadh: A Case study of the association between demographic Profile of Consumers and their Awadhi Food Purchase Decisions with special reference to Lucknow City

Abstract

This study delves into the complex relationship that exists between customer demographic profiles and the Awadhi cuisine that they choose to buy in Lucknow City. The recent rise in popularity of Awadhi food, which is well-known for its extensive culinary legacy. It is critical to comprehend the variables impacting consumer preferences. A cross-sectional research design is used in the study to gather information from a wide range of consumers from Lucknow City.

A thorough examination of the age, gender, income bracket, degree of education, and type of work forms the basis for investigating the tastes, mindsets, and actions that influence Awadhi food buying choices. In order to obtain complex insights, the study combines quantitative and qualitative approaches, including focus groups, interviews, and surveys.

Preliminary findings suggest that a number of demographic variables are important in determining consumers' preferences for Awadhi food. The research finds patterns in consumption habits, showing whether age groups have different tastes, if income levels affect dining choices, and how educational attainment affects the perception of Awadhi cuisine's worth.

Furthermore, the study investigates into how regional and cultural differences affect customers' preference for Awadhi food, aiming to discern whether those who have a stronger cultural connection to Lucknow are more inclined to enjoy its traditional cuisine.

Through the analysis of the complex relationship between demographic characteristics and the purchasing decisions of Awadhi consumers, this study offers significant insights for marketers, restaurateurs, and policymakers who aim to comprehend and accommodate the wide range of culinary preferences in Lucknow City. The results of this study have the potential to shape focused marketing tactics, menu planning, and cultural preservation initiatives, ultimately leading to a greater understanding of Awadhi cuisine both locally and beyond.