Demographic Drivers of Tourist Behavior in the Sharing Economy: A Comprehensive Study in the Tricity Region

Abstract

This study explores the complex dynamics of visitor behaviour in the sharing economy, concentrating on the Tricity Region-which includes Chandigarh, Panchkula, and Mohali. Global tourism has undergone a revolution thanks to the sharing economy, which is defined by peer-to-peer exchanges and collaborative consumption. Regarding how demographic factors affect tourists' decisions to adopt and use sharing economy services in this region, there is a critical research gap that needs to be filled. By examining the effects of factors like age, income, gender, and other demographic indicators on visitor behaviour, the study seeks to close this gap. With 250 respondents and an extensive research methodology, the study offers insightful information about the complex relationship between the adoption of the sharing economy and demographics. The results bear significance for enterprises, decision-makers, and scholars who seek to comprehend and accommodate the changing inclinations of travellers in the modern travel environment.